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Junie Sierra

Parlon Pro

Junie Sierra

The BLOC by Junie Sierra & Co. logoThe BLOC by Junie Sierra & Co. · BGC, Taguig City

22 years in the industry

Fresh off the press

Junie in the headlines

Cosmo.phDec 10, 2025

5 Hair Treatments That Are Actually Worth Your 13th Month Pay, According To A Celeb

A celebrity hairstylist shares five salon treatments actually worth splurging your 13th month pay on, covering frizz control, damage repair, scalp health, and color-treated hair.

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MEGA MagazineAug 1, 2025

The Bold Sweep

People AsiaJul 18, 2025

Watsons haircare event

Coverage of Watsons' Flip It, Flaunt It haircare event at SM Mall of Asia, where hairstylist Junie Sierra of The BLOC joined a Q&A on common hair mistakes and proper hair care.

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L'Officiel PhilippinesJun 26, 2025

Strokes of Genius: 7 Filipino Hairstylists That Should Be on Your Radar

Forward-thinking, visionary, and expressive, meet the 7 Filipino hairstylists who are in the business of bringing together color and care, from root to tip.

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L'Officiel PhilippinesJun 16, 2025

The Most Stylish Hairstyle Inspirations for Colored Hair

L'Officiel Philippines and TRESemme's first-ever lookbook spotlights 21 statement-making hairstyles created by 7 top Filipino stylists using the new Color Vibrancy System.

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Malaya Business InsightJan 15, 2025

Argila Amazonia launches exclusive training in the Philippines

Brazilian hair smoothing brand Argila Amazonia held an exclusive training in the Philippines, with expert Andrea Vieira sharing techniques with top Filipino hairstylists and salon owners.

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Cosmo.phDec 12, 2024

Sofia Andres Just Gave Us The Perfect Haircut Peg For Oval Face Shapes

Sofia Andres debuts a blunt, chin-grazing bob that Cosmo.ph calls the perfect low-maintenance haircut peg for oval face shapes.

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Inquirer.netOct 18, 2024

Filipino creative industry shines in Miss Universe 2024 headshot gallery

Filipino photographers, hairstylists, and makeup artists shine in the Miss Universe 2024 headshot gallery, with several international delegates glammed by Manila-based creative teams.

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PEP.phNov 23, 2023

Sarah Lahbati's Hairdo Sparks 'Moving On' Speculation

Sarah Lahbati debuts her shortest bob yet, prompting netizens to speculate she is in her moving on era amid rumors of a split from Richard Gutierrez.

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Cosmo.phNov 23, 2023

Life-Changing Haircut? You Have To See Sarah Lahbati's New Look

Sarah Lahbati surprises with a chin-grazing bob and darker hair color, with the cut by Suyen Salazar and color done at The BLOC by Junie Sierra & Co.

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Preview.phSep 29, 2023

Wow! Alice Dixson Looks Stunning at 54 in These Gorgeous Unedited Photos

Alice Dixson, 54, shares raw and unfiltered photos shot by Advan Ramirez, flaunting her natural beauty and new cherry blonde hair in a white strap top.

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GMA NetworkSep 26, 2023

Wilma Doesnt's daughter Asiana slays the runway at a fashion event

Wilma Doesnt's 21-year-old daughter Asiana Doesnt slays the runway at Bench Fashion Week 2023, with the proud mom sharing photos of her firstborn on Instagram.

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Cosmo.phJul 14, 2022

Alice Dixson's Honey Blonde Hair Will Be Your Next Color Peg

Alice Dixson celebrates her 53rd birthday with a sun-kissed honey blonde 'do, a golden-brown base with honey blonde highlights that complements her warm skin tone.

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The Manila TimesApr 17, 2022

Lessons from a survivor

Manila Times Sunday Business & IT feature on Junie Sierra, president and CEO of The Bloc at BGC, and the lessons learned as a survivor.

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Philstar LifeMar 26, 2022

After 15 years, Wilma Doesnt and non-showbiz partner Gerick Livelo Parin just got married

After 15 years together, Wilma Doesnt and Gerick Livelo Parin tie the knot in a garden wedding at Aquila Crystal Palace in Tagaytay, with her three kids in the entourage.

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PEP.phMar 24, 2022

Wilma Doesnt a stunning bride in Randy Ortiz wedding gown

Wilma Doesnt walks down the aisle in a custom white strapless Randy Ortiz ball gown at her intimate Tagaytay garden wedding to Gerick Livelo Parin.

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TheSmartLocal PhilippinesJan 24, 2022

8 Themed Metro Manila Hair Salons For Your Next Makeover With The Girls, From Japanese To Nature-Themed

A roundup of eight themed Metro Manila hair salons, including The Bloc by Junie Sierra & Co., an airy space of white marble, wooden panels, and chandeliers.

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Preview.phJan 10, 2021

The Best Haircuts and Hair Colors to Try in 2021, According to Hairstylists

Hairstylists Alex Carbonell, Lourd Ramos, Junie Sierra, and Joe Almakdesi share the haircuts and colors to try in 2021, with Sierra predicting copper as the big shade.

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Preview.phJun 8, 2020

We Asked Hairstylists to Reveal the Best Low-Maintenance Haircuts

Pro hairstylists share their best low-maintenance haircut picks; Junie Sierra recommends the classic bob as a failproof, wash-and-wear cut for women on the go.

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Preview.phFeb 9, 2020

Martine and Cliff Ho Are Expecting Their First Baby

Sunnies creative director Martine Ho announces she and Cliff Ho are expecting their first baby, debuting her bump in a shoot with glam by Mac Igarta and Junie Sierra.

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Cosmo.phJan 31, 2020

Flying To The PH Soon? Visit These Celebrity-Approved Salons For The Best Hair Makeovers

A roundup of celebrity-approved salons in the Philippines for the best hair makeovers, featuring the go-to spots of stars like Gabbi Garcia, Lovi Poe, Yassi Pressman, and Pia Wurtzbach.

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PEP.phJan 20, 2020

5 celebrity hairstyles that will make you look younger

There's a faster way to look younger without resorting to treatments or using beauty products. See how a change in hairstyle transforms Alice Dixson, 50.

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Preview.phDec 12, 2019

10 Best Celebrity-Approved Hair Salons in Manila

A roundup of the best celebrity-approved hair salons in Manila and the stylists behind stars like Marian Rivera, Maine Mendoza, Liza Soberano, and Kathryn Bernardo.

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Preview.phJun 1, 2019

Review: I Got a Haircut from the It Girls' Go-To Stylist

A Preview editor reviews a dry haircut by Suyen Salazar, the It girls' go-to stylist at The BLOC by Junie Sierra & Co. in BGC, known for chic textured cuts finished with her signature waves.

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GMA NetworkFeb 20, 2019

FutureModel: Wilma Doesnt's daughter Asiana blooms in her prom gown!

Former 'The Sweet Life' host Wilma Doesnt is one proud momma to daughter Asiana, who blooms at her prom in a Randy Ortiz princess-cut gown paired with an edgy pixie cut.

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Inquirer.netFeb 20, 2019

LOOK: Wilma Doesnt's daughter Asiana stuns at prom

Actress-model Wilma Doesnt's eldest daughter Asiana wowed at her prom; her makeup and hairstyle were done by beauty salon The BLOC by Junie Sierra & Co.

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PEP.phJul 27, 2018

Alice Dixson gets undercut hairstyle for the first time

Alice Dixson has always wanted a 'buzzcut.' The 48-year-old actress had the back of her head shaved for the first time at The BLOC by Junie Sierra & Co. in Bonifacio Global City.

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HarpersBazaar.com.auJun 8, 2018

The Bazaar Guide to a Weekend in Manila

Harper's Bazaar Australia's guide to spending a weekend in Manila — where to stay, eat, and get polished, The Bloc included.

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PEP.phMar 26, 2018

Solenn Heussaff spills why she never liked being called an "It Girl"

Solenn Heussaff has dipped her toes in the salon business as she is now co-owner of The Bloc at Serendra in Bonifacio Global City, Taguig.

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Inquirer.netFeb 9, 2018

LOOK: Solenn Heussaff showcases first mural painting

Solenn Heussaff ticks mural painting off her bucket list, finishing her first commissioned mural for salon The Bloc by Junie Sierra & Co and sharing the masterpiece on Instagram.

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